Tag Archives: FirstEver

First-ever destination brand campaign for AlUla, Saudi Arabia unveiled

First-ever destination brand campaign for AlUla, Saudi Arabia unveiled

The first-ever destination brand campaign for AlUla, the heritage and culture centrepiece of Saudi Arabia, has been unveiled. The campaign, developed by the Royal Commission for AlUla (RCU) with creative partners Leo Burnett, includes a film directed by renowned cinematographer Bruno Aveillan and a suite of digital assets under the concept of The World’s Masterpiece. […]

Hong Kong bags four first-ever MICE events amidst COVID-19

Hong Kong bags four first-ever MICE events amidst COVID-19

The Hong Kong Tourism Board (HKTB) announced that Hong Kong has been recently chosen as the host city for four international MICE events, including the city’s first-ever events of high strategic values, and two repeated events amidst the COVID-19 challenges. These business events are expected to bring in about 10,000 high-yield visitors in total and […]

Hong Kong Secures Multiple First-Ever MICE Events Amidst COVID-19 Challenges

Hong Kong Secures Multiple First-Ever MICE Events Amidst COVID-19 Challenges

The Hong Kong Tourism Board (HKTB) has announced that Hong Kong has been chosen as the host city for four international MICE events, including the city’s first-ever events of high strategic values, and two repeated events amidst the COVID-19 challenges. These business events are expected to bring in 10,000 high-yield visitors in total and deliver […]

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